25 Aug How to Achieve PR Glory with Newsjacking

Posted at 09:31h in Advice

News is one thing we’ll never run out of. In the age of social media, it’s easier than ever to find news and react to it. As a result, an old tactic is making a comeback: ‘newsjacking’. While it may sound like slang for mugging...

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06 Mar What Makes a Good PR Campaign?

Posted at 09:21h in Industry Insight

Let’s look at what makes a good PR campaign. When it comes to grabbing the attention of journalists and prospects, some PR campaigns fly. Take Red Bull’s Stratos. Or the Ice Bucket Challenge. Innovative, memorable and engaging, they created a buzz, generated headlines across the...

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15 Jan Your New Year’s PR Resolutions

Posted at 01:36h in Advice

Whether it’s monitoring your gin intake or finally investing in that gym membership (ideally, one that’s so expensive you’ll hate yourself a bit more if you don’t use it), nothing kicks our backsides into gear quite like a New Year’s resolution. When it comes to...

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